How Allied Digital Influences the Retail Experience?
You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you want to be there. The words of Howard Shultz, the former CEO at Starbucks.
While creating the retail experience, every brand needs to ensure that it makes every experience a memorable one. In the present environment, with so much competition in the market, retailers need to provide customers with a reason to spend their time and money.
While creating the retail experience, every brand needs to ensure that it makes every experience a memorable one. In the present environment, with so much competition in the market, retailers need to provide customers with a reason to spend their time and money.
The has seen continuous disruption in the retail environment. The disruption can be seen from increased SKU options to multiple price segments and even delivery schedules. Mostly, it is the technology that has had a major role to play. The pandemic’s disruption has also created an upheaval that brought along unparalleled innovations in technology.
The Advent of Technology
Technology and transformation in the digital space have now reshaped shopping dynamics. Both online and physical stores have now refined the shopping experiences to match evolving customer expectations. Machine learning is predicting customer demands while virtual fitting rooms are here to stay.
The merchandise, store layouts, the last-mile delivery to the customer’s home, and even the returns are part of the fulfillment and experience. Technology is critical to delivering on this experience. Allied Digital is a pioneer in retail technology solutions. With decades of experience in IT solutions and services, it provides retail brands a definitive edge for serving the discerning customer.
Imagine a situation where the staff is upselling customers and the receipt printer or point of sale IT equipment fails. It has a catastrophic result. It slows customer service, creates a few unsatisfied customers, and creates an additional workload on employees.
Many retail brands find it tough to predict annual costs with reference to IT requirements for the retail store or IT equipment warranty support services.
Many pay high warranties and support fees to keep their point-of-sale system, scanning tills, servers, printers, and other IT devices up and running.
As a market leader in retail technology solutions, Allied Digital lays focus on managing IT equipment functionality. An IT advisor to large corporations, it offers pioneering services that can manage retail store IT requirements through an industry-unique methodology - Retail store support (RSS) and Retail Store Refresh (RSR).
Retail Store Support
Available globally, RSS includes more than 15 configuration and repair centers spread across North and South America, Europe, the Middle East, Africa, and the Asia Pacific. It has more than 500 forwarding part stocking locations across the globe and more than 3000 field engineers.
Customer making payment by smartphone at cafe, close up
The RSS service can restore IT parts through experienced retail IT engineers that resolve issues on-site itself. This ensures that all IT equipment that includes scanners, POS, readers at traffic counters, servers, and other equipment are functioning properly. This service is provided round the clock.
Retail Store Refresh
Adoption of technology coupled with modernization of stores and evolving the shopping experience is critical to business success. Retail Store Refresh is also an industry-unique refresh service for retail brands.
RSR helps businesses implement IT technology and services in the store or at a branch office. Businesses can modernize store technologies while conducting store surveys and audits. It provides new technology imaging, bulk imaging, equipment deployment, and even staff training services.
Feel the difference
Retail brands may have loyal and regular customers. But they must not be taken for granted. Brands must earn customer trust on a continuous basis. They need to add real value to their lives through merchandise, relationships, and experiences. The strength of the brand combined with the core competencies of Allied Digital’s retail technology solutions can sharpen and differentiate their proposition a lot more.
Allied Digital while traditionally a service provider now also focuses on smart city solutions, master integrator services, ITSM solutions, and cloud migration as a service offering.
The author Abdallah Karim is Practice Director – Workplace Services at Allied Digital Services.